Project recycling

2018 - 2019

Key aims of Project Recycling

The last thrust of the Alliance’s first year’s efforts, Project Recycling, supports MEWR and National Environment Agency’s (NEA) drive to educate the public on proper recycling procedures and debunk the myths surrounding recycling in Singapore.

Key members involved

Stephanie Dickson | Ng Lay San | Dr Amy Khor

NEA’s Educational videos

NEA’s efforts employ media tools such as viral educational videos, social media marketing and campaigns, and working with grassroots organisations to better spread recycling messages. See below for the educational videos produced by NEA.

other videos

Eco-Business and Green Is The New Black, in partnership with DBS Bank and Sembcorp produced three new videos that complemented NEA’s videos. These were shared through their own as well as via other members’ social media channels.

As of 7 January 2019, just over one month after the last video was launched, the videos garnered almost 500 views on YouTube and over 340,000 views on Facebook altogether. They had also been shared over 6,200 times on Facebook.

Such figures, in addition to the participants and respondents of the Alliance’s other initiatives, are indicative of the extent of the Alliance’s success in reaching out to the public through the year.

What can and cannot
be recycled

This video can also be accessed via: https://www.facebook.com/gitnbasia/videos/253997545284596/

Breaking Up with Plastic

This video can also be accessed via: https://www.facebook.com/gitnbasia/videos/1962907154009765/.

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2018-2019 | Project Education